When your restaurant is shut, you’ve got all that space and kitchen equipment just standing there. Here are some ideas of things you can do with it to promote your restaurant and ultimately boost profits.
Offer Catering Services
Put all your eggs in one basket and if the market drops they’ll all crack. Diversification is key to long-term success. There’s a whole world of people out there who’ve got to eat at least three meals a day. By offering off-premise catering services, you could be selling more of your product to them. Consider these catering offers:
- Food stations
- Plated meals
A Delivery Service Could Deliver More Profits
A delivery service will take your product out on the streets and into people’s homes. It gives you the chance to get your food into the hands (and tummies) of more people than your restaurant ever will. If you don’t fancy delivering it yourself, partner up with a specialist delivery service provider like Eat24 or Seamless.
Take your restaurant to the people with a Food Truck
You know that the quicker you can get your food into the mouths of customers, the better it tastes. That’s why Food Trucks are so popular.
They let you prepare the food there and then and hand it straight to hungry customers. Don’t miss out on this extra opportunity to promote your restaurant and earn extra income. You could take your Food Truck to:
- Sports events
- Street parties / carnivals
Turn your restaurant’s kitchen into a cook’s classroom
Cooking is enjoying a boom thanks to the many TV shows about it. Loads of people want to learn or develop their culinary skills. Do you hear the opportunity bell ringing? Why not run a cookery class in your restaurant during closing hours? It’s a great way to promote your menu and brand. Plenty of people will be willing to pay for the chance to see what it takes to make the tasty food that goes on your menu.